Don’t Leave Beauty Up to the Beholder: The Value of Paint & Fabric Protection
Purchasing a new or used vehicle comes with the mindset that your customer will keep it for a while. If the vehicle is cared for properly, it can last many years. However, mishaps and accidents can shorten the time the owner holds on to the car.
Currently, the cost of fixing a dent or scrape depends on the severity of the mark on the vehicle. It could be anywhere from $100 to $1,000. When labor costs are added to the total, the balance can skyrocket. A 2016 publication from the Insurance Information Institute stated that bodywork has consistently outgrown inflation, having risen nearly 40% more than overall inflation since 2005. Luckily, for your customers, Classic has a way to keep vehicles looking new for longer. We offer Classic Finish – a product that has many benefits. The program covers minor damage to the interior and exterior of the vehicle for up to seven years. It applies to new and used vehicles and is transferrable. Classic Finish also has rental car reimbursement if the driver is without a vehicle while the repairs are taking place. Classic Finish covers:
- Interior: Coverage protection for fabric and carpeted areas, leather and vinyl, bleaches and dyes, fast food and beverage stains, UV damage, fading and discoloration. Cracking, mold and mildew. Inks, crayons, chewing gum, blood and bodily fluids, makeup, rips, tears, punctures and burns.
- Exterior: weather damage, acid rain, bird droppings, insect damage, UV damage, ocean spray, hard water, de-icing agents, industrial fallout, and accidental paint overspray.
When customers purchase a new vehicle they often don’t think about the circumstances that make their vehicle more prone to small daily damages, which can add up over time and eat away at the material. For example, a customer that parks their car daily under trees is more prone to exterior damage from things such as bird droppings, acorns falling, or sap dripping – all of which can be detrimental to the car’s paint.
A benefit to offering Classic Finish to your dealerships is it may allow the customer to have a better trade-in value. According to Kelly Blue Book, cars often loose up to 60% of their value in the first 5 years. Therefore, to get the most out of their purchase down the road, it would be best for owners to maintain the vehicle in top condition inside and out. When the time comes to get another car, the value of the vehicle will be higher if the interior and exterior of the vehicle are still in peak condition. This is a great selling point as we are seeing an unprecedented need for used cars. Why wouldn’t the consumer want to consider this product on their car?
Classic Finish can be offered at dealerships from coast to coast as it includes all aspects of weather. The products and methods that we use can protect vehicles from sun, snow or rain. Our product protects against damage from industrial fall out if the customer lives or works close to where debris can land on their vehicle. Classic covers a wide range of scenarios.
Contact our sales department to inquire more about the Classic Finish program.